PCB's strategy that brought Pakistani fans closer to the cricket team on social media
PCB's strategy that brought Pakistani fans closer to the cricket team on social Be it the friendly banter between Shadab and Haris Rauf over cake or Saqlain Mushtaq's dismissal of Babar Azam during net practice, all the captains attending Babar Azam's birthday before the World Cup or the Indian team with Bisma Maruf's daughter. With captivating photos and videos, Pakistani cricket fans have been getting to know everything about the players for the past few years that they didn't know before. Pakistani fans have a similar relationship with cricket because for a long time they longed to see cricket at their home ground, during which an entire generation could only watch the Pakistani cricket team play on TV. However, not only did cricket return to Pakistan in the past years, but with the launch of the Pakistan Super League and the popularization of social media, players got a chance to see them in a new perspective, and amid all this, the relationship betwee...